Author Archives: Kathy Paauw

Living in Harmony: The Power of Family Meetings

“A family is a place where minds come in contact with one another. If these minds love one another the home will be as beautiful as a flower garden. But if these minds get out of harmony with one another it is like a storm that plays havoc with the garden.” –Buddah June is National Rebuild…

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What Do You Do?

Can you describe what your business does, clearly, succinctly, and in a way that makes others curious enough to learn more? Here are a few tips for crafting an effective marketing message: Keep it short and simple. Less is more. The goal with answering the question, “What do you do?” is to answer with one…

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Are You Unforgettable?

Research shows that business people and sales professionals do not fully pursue about 70% of the leads generated by their expensive marketing efforts. For example, 67% of leads generated at trade shows are never followed up with. That translates to huge amounts of marketing dollars being wasted when you consider the financial cost and time…

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Why is Influence So Important?

As we continue through Business Improvement Month, here’s another important aspect to consider. Influence is closely connected with power.  It’s not something we should take advantage of, but when it’s earned through kindness and genuine concern for your customers, people will listen and they will naturally recommend you to others. As you build your “sphere of…

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Creating an Effective Weekly Schedule Template

May is Business Improvement Month.  One way to improve your business is by making sure that you are scheduling the most important business activities to consistently and effectively happen. To support you in being more intentional about how you spend your time, it may be helpful to create a master template like the one provided…

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What Would Your Business Do if Your Mailing Address Suddenly Changed?

  My favorite marketing coach, Kendall SummerHawk,, received notification right before the holidays from her mail box store that they were closing for good … in just one month … and NO forwarding of mail would be allowed. If your mailing address suddenly had to change, would it send you into a panic?  Kendall shared…

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Six Tips to Tame Your Paper Tiger

The third full week in April  is National Organize Your Files Week. When I’ve asked clients what causes them to pile instead of file, two primary reasons are consistently given: (1) If they file it away, they’re afraid they won’t be able to find it when they need it, so they just “set it here for…

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When Life Throws Dirt on You, Shake if Off!

Here’s a wonderful story shared by SpiritHoods, with a great message for all of us. One day a farmer’s donkey fell down into a well. The animal cried piteously for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old, and the well needed to be covered…

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what does clutter cost you

What Does Clutter Cost You?

Why do so many business owners and independent professionals have cluttered offices? Today’s professionals feel overwhelmed with the volume of paper and electronic information that arrive at a frenetic pace daily. Here’s the most common response I’ve observed to this deluge of paper and information …”I’ll just set it here for now!” … and a…

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A Recipe For Decluttering Any Space

How to Declutter Any Space

This week is National Clutter Awareness Week. Do you need to take time to declutter your life? Answer these questions to find out: Can you find what you need in 15 seconds or less? Can others in your home or office find what they need in 15 seconds or less? Does your current way of…

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